Olympic Opening Ceremony announced- and we love it!

When you think of an Olympic opening ceremony, fireworks and somersaulting gymnasts comes to mind. However, this year, the London Olympic stadium is to open its doors to the world and reveal… the British countryside!

What says ‘British’ more than a landscape of rolling green hills, flowing rivers and a farmyard of live animals? All are to be recreated inside the stadium, with a mind-boggling 10,000 volunteers acting as farmers, picnicking families and even a few cricket-players having a game on the green.

Here at Atom, we LOVE the idea. Some of our clients, such as Garden Arts Plus and InGarden, have created some fantastic new lines in the spirit of the summer and the Olympics. With their lovely products, the ceremony, titled ‘Green and Pleasant’, could be hosted in your very own backyard.

Many of our clients manufacture right here in the UK, and represent what we think are the best of British businesses. By staying close to home, our clients benefit the country and its economy by trading right here. So whilst the Olympics might be good for Queen and Country, we know the real unsung heroes are the British business-owners who keep the economy moving!

So don't bin your bunting anytime soon, and keep those post-Jubilee flags close to hand – because in less than 50 days time, we will be cheering on our team, our country, and the best of British business!