Merry Christmas to all and to all a good night!

The nights are dark, the weather is cold but here at Atom we are warmer than ever. Our festive spirits have been high and why shouldn't they be, we have had a thrilling year with positive developments and exciting new clients. Therefore a well deserved pat on the back was needed in the form of a festive celebration at Bill’s restaurant in Cambridge. After a delightful afternoon of scrummy food, multiple tipples of wine and excessive laughter we decided more wine was needed. This then wonderfully resulted in our MD swigging Champagne and folk dancing in the street with, we must say, an outstanding violinist. Christmas truly is a time for ‘Everyone dancing merrily, in the new old-fashioned way’.

Before we sign off  with our Christmas wishes we must let you know of the Christmas sales from our wonderful clients; The PoshShed Company- who create finely designed bespoke sheds, The French Furniture Company- whose elegant and distinctive pieces truly are a find, and last but not least Shimu- specialists in reproduction and antique oriental furniture and accessories. Further details of the sales can be found on the clients' websites.

To round up our festive blog we would like to say, whatever your festive plans entail, whether it's being at home with loved ones or having a special get away …

So from everyone here at Atom…

The Power of Print Media

To follow on from our last blog I think it's appropriate to bring to light a recent Mintel report that shows how people are still very fond of 'traditional' print media.

Richard Cope discussed at 'The InternationalContent Summit 2011' how, what is often dubbed as, 'slow media' is still going strong. Some of the main points of his presentation were:

• 71% of people say they prefer to read a printed magazine than the online version.
• Time is the new privacy and slow is the new opportunity for publishers.
• 42% of people consume print for long journeys.
• 1/5 adults would buy a print subscription if it included free access to exclusive online content.

Many people argue these days that with the rise of social media, print media is becoming somewhat redundant but with the above stats they couldn't be more wrong. Everyone loves to sit down, with a cup of tea and flick through their favourite magazine, it's safe to say it's definitely one of the perks of working in PR for the home interest sector! Subcriptions are also still so popular, and why wouldn't they be? It's lovely to have your favourite magazine posted through your door every month, many people will keep older copies as either a coffee table read or sometimes as collectables.

For further information and if you'd like to read the full report (maybe over a cup of tea!) click here.