The Power of Social Media

Happy Friday everyone!

We thought we'd kick your weekend off to a nice start with a follow up story from our last post.

So you all read about the lost dog, Digger, and hopefully some of you got the chance to see the Facebook group set up by the owners. Well, soon after the, what started out small, social media campaign was launched both Facebook and Twitter were absolutely buzzing with sightings and news of this furry pup! Word spread and by the same evening people around the Cambridge area were trawling up and down the A10 (where Digger was last seen) looking for the dog. And, the good news we'd all been waiting for, he was found!

The Facebook group is still going now, helping other people find their lost dogs and raise awareness for lost dogs in other parts of the country.

The main factors that went into the finding of one families beloved dog were:

• A Facebook group (set up by the owners)
• An article within the local paper (written by an impartial journalist)
• And a few announcements on the local radio stations

Which goes to show how important social media is when compiling a successful marketing campaign.

I wonder who will play us in the film...?

Help Find Digger!

As an office of dog owners, we were very sad to read that one local family are currently on the search for their beloved four-legged friend, Digger :-(

This furry creature went missing following a crash on the A10 involving a learner driver and a lorry. The distress of the accident caused the Tibetan terrier to bolt from the scene leaving behind his owners and their 2 year old son, Alby who was said to have been inconsolable after seeing his dog run away.

They have launched a campaign to find their pet through Facebook and various news announcements, asking people to keep their eyes peeled when driving on the A10 and for anyone with information to please come forward. Our hearts go out to the family and wish them all the best of luck with finding their furry friend.

Read the full story here: http://www.cambridge-news.co.uk/Home/Family-in-crash-heartbroken-as-dog-goes-missing-09012012.htm

Happy New Year!

A warm welcome back from all of us here at Atom! I hope you all had a lovely Christmas and a great New Year. In true festive media spirit we have a fantastic little poem here for you from a Wise Wicken Elder, usually found in Roger's cosy local. We hope you enjoy it, it's really rather relevant to all our readers.

The Codfish

By: Anonymous

The codfish lays ten thousand eggs,

The homely hen lays one.

The codfish never cackles

To tell you what she’s done.
And so we scorn the codfish,
While the humble hen we prize,
Which only goes to show you,
That it pays to advertise.