Friday 29 June 2012

Wimbledon might be old news this 2012, but it still has punnets of patriotism.





Hurrah! Wimbledon has arrived!

The tennis event, so interlinked with summer, has finally started this week. The wonderful word ‘Wimbledon’ incites memories of stretching out on garden lawns, sun-bathing and listening to tennis on the radio, or spending long evenings in pub gardens where the occasional “IT IS MURRAY’S YEAR!” can be heard puncturing the air.

Looking back on 2012, unless Murray actually wins it, Wimbledon is unlikely to be remembered at all. This year has seen the Jubilee and the Olympics completely dominate the headlines, squeezing out the highlight-of-any-other-year tennis tournament in to the shadows. That and the droughts and floods, does Wimbledon stand a chance?

However, despite Britain still recovering from a post-Jubilee feeling of too much Victoria sponge and bunting, and the growing excitement of the Olympics, not much has really changed this summer for Wimbledon. It dutifully plays on, with shocking defeats already headlining the media, such as Venus William’s first-round loss and the defeat of British hopeful, 18-year-old Laura Robson. Rain still forces the ball-boys to sprint across a green fit for the Queen, and punnets upon punnets of strawberries and cream are the number one super-food snack of the event.

Looking back on this summer, despite the Jubilee, Wimbledon and the Olympics, the true British symbol of 2012 has to be the strawberry. The Jubilee saw supermarkets stock-pile crates upon crates of the fruit, with Sainsbury’s alone predicting the sale of over 10 million servings over the four-day weekend. And a whopping 28 tonnes of the red heart-shaped fruit is expected to be eaten at Wimbledon this year, priced at a recession-conscious £2.50. As for the Olympics, whose opening ceremony is based on the British countryside, who wouldn’t want to join the 10,000 volunteers in a picnic in the stadium on the grass, with a red-chequered rug peppered with delicious strawberry treats.

Strawberries are so truly British, so understated and yet so utterly wonderful, they have to be the true symbol of 2012 British patriotism and pride.

Recipe of the week: Strawberries dipped in melted chocolate and nuts – as seen in Landscape magazine.




Makes 30 strawberries

150g white chocolate
150g dark chocolate
30 strawberries
30g chopped pistachios
30g chopped hazelnuts
20g desiccated coconut
2 small freezer bags
Clingfilm

Break white chocolate into a bowl and melt over a pan of hot water. Repeat with the dark chocolate. Carefully dip each strawberry into melted chocolate. Prepare 15 white and 15 dark. Leave to dry a little. Roll 10 white chocolate strawberries to coat in pistachios or hazelnuts. Repeat with 10 dark chocolate strawberries, using coconut on some as a variation. Put 1-2tbsp of white melted chocolate in a freezer bag and repeat with dark melted chocolate in another. Cut a tiny slit at one corner of each bag. Decorate 5 white chocolate berries with dark spots and 5 dark chocolate berries with white spots. Cover a tray with Clingfilm, lay out the berries and refrigerate for 15mins. Enjoy!

Wednesday 13 June 2012

Olympic Opening Ceremony announced- and we love it!



When you think of an Olympic opening ceremony, fireworks and somersaulting gymnasts comes to mind. However, this year, the London Olympic stadium is to open its doors to the world and reveal… the British countryside!

What says ‘British’ more than a landscape of rolling green hills, flowing rivers and a farmyard of live animals? All are to be recreated inside the stadium, with a mind-boggling 10,000 volunteers acting as farmers, picnicking families and even a few cricket-players having a game on the green.




Here at Atom, we LOVE the idea. Some of our clients, such as Garden Arts Plus and InGarden, have created some fantastic new lines in the spirit of the summer and the Olympics. With their lovely products, the ceremony, titled ‘Green and Pleasant’, could be hosted in your very own backyard.

Many of our clients manufacture right here in the UK, and represent what we think are the best of British businesses. By staying close to home, our clients benefit the country and its economy by trading right here. So whilst the Olympics might be good for Queen and Country, we know the real unsung heroes are the British business-owners who keep the economy moving!

So don't bin your bunting anytime soon, and keep those post-Jubilee flags close to hand – because in less than 50 days time, we will be cheering on our team, our country, and the best of British business!