Wednesday 25 July 2012

The Olympics officially kick off today!

Team GB women's football team

The Olympics are set to kick off today, two days early, with Britain’s female football team playing their first match against New Zealand. Hopefully raising the profile of women’s football, the team face the daunting task of launching what is set to be the British sporting event of the decade.


How are the women coping with the pressure? Kelly Smith, GB’s fantastic Forward Player, seemed rather relaxed this morning on BBC Radio1. Perhaps the beautiful sunshine has put a smile on her face, that and the 40,000 fans who have bought tickets to cheer her on. Fingers crossed the sun won't be the only thing that keeps GB fans happy, even the weather is supporting our atheletes!

And it’s not just the thermometers that are rising; things are hotting up for the heating industry here at Atom too. Roger and Daisy have left for the day to have a productive pow-wow with the lovely Eurostove, and their own brand, Mendip. The future looks cosy for all of our heating clients, who are already preparing for a potential turn in the weather and a (hopefully far away) chilly autumn.


We hope that you enjoy what will be an explosive start to the Olympics. Our thoughts are with our London-based clients such as Bleinham Carpets, The Odd Chair Company and The Original Bedstead Company, who face the perils of public transport!

Hopefully the Olympics won’t disrupt business too much, for now, we're cheering for GB and all our British manufacturers.