The Power of Print Media

To follow on from our last blog I think it's appropriate to bring to light a recent Mintel report that shows how people are still very fond of 'traditional' print media.

Richard Cope discussed at 'The InternationalContent Summit 2011' how, what is often dubbed as, 'slow media' is still going strong. Some of the main points of his presentation were:

• 71% of people say they prefer to read a printed magazine than the online version.
• Time is the new privacy and slow is the new opportunity for publishers.
• 42% of people consume print for long journeys.
• 1/5 adults would buy a print subscription if it included free access to exclusive online content.

Many people argue these days that with the rise of social media, print media is becoming somewhat redundant but with the above stats they couldn't be more wrong. Everyone loves to sit down, with a cup of tea and flick through their favourite magazine, it's safe to say it's definitely one of the perks of working in PR for the home interest sector! Subcriptions are also still so popular, and why wouldn't they be? It's lovely to have your favourite magazine posted through your door every month, many people will keep older copies as either a coffee table read or sometimes as collectables.

For further information and if you'd like to read the full report (maybe over a cup of tea!) click here.